Massage therapy is a booming industry, and building a successful spa business takes more than just skilled therapists. A recent client survey from Happy Head in San Diego uncovered some surprising insights about what drives customer loyalty and brand recognition.
In This Article
What the Client Survey Revealed
Happy Head in San Diego performed a detailed client satisfaction survey that ended up revealing some very surprising results. The research survey performed in October 2013 by Happy Head revealed that a big portion of their initial start-up success was as simple as selecting a memorable and funny name. With a name like the Happy Head for a spa establishment, they definitely took some risk when selecting a name. They are finally revealing to the public the one unlikely factor that may be attributed to their success.
Standing Out in a Competitive Industry
With so many wellness establishments, many have always wondered what was the one “secret ingredient” that has made them so popular in such a short time.
Obviously, there was some risk involved in calling their business Happy Head. To some, it appeared to have some connotation to a low end parlor that does extra service. And of course the name was initially met with some resistance by the community.
The Customer Experience Makes the Difference
Upon entering the Happy Head, customers quickly realize that they are at a treatment establishment like no other. From the outstanding Zen like décor, to the tranquil atmosphere, to the experienced licensed massage therapists, the Happy Head Company spared no expense in creating an experience for customers that they will never forget.
Mike, the founder of Happy Head Foot Reflexology Massage had this to say about the establishment: “We looked at the high end spas and took the best of their décor but eliminated their high prices. We also analyzed the low end Asian parlors and we like the ease of access and low cost but didn’t like that they weren’t clean or professional. And of course in the middle there are the membership parlors that require contracts. We took the best and got rid of the worst.” Happy Head in San Diego is open 7 days a week from 10am till 9pm. There are no contracts and no memberships. The prices start at a very affordable $35 per hour. All the treatment therapist are licensed, have at least 3 years of professional massage experience, and they must go through a vigorous training program to ensure that the customer gets the best bodywork experience ever.
Happy Head Foot Reflexology and Massage in San Diego offers a wide range of services. The one hour Asian style body and foot reflexology massage is only $35 for one hour. They also offer Swedish full body session therapy, deep tissue massage therapy, Thai massage, and their signature Asian Fusion massage combo which is their signature service. And for those customers looking to splurge, any massage can be done as a four hand by having two therapists work on them at the same time for an unbelievable experience. Sean, a customer at Happy Head says: “I’ve tried every one of their sessions and different therapists. I’ve been to many massage establishments and the Happy Head blows away the competition. There is no comparison. They excel in every aspect of a top notch massage parlor at an affordable price.”
So what’s in a name? The Happy Head has discovered the importance of a name. Some may say the owners’ had a sense of humor. Some may get offended. The reality is, the name can make or break a business. And in this case, Happy Head Foot Reflexology and Massage has reaped the rewards.
The Role of Quality Service in Building a Spa Brand
According to the American Massage Therapy Association, the wellness industry continues to grow as more people seek natural ways to manage stress and improve their health. Happy Head has positioned itself at the forefront of this trend by combining a memorable brand with exceptional service and skilled practitioners.
Visit Happy Head Today
Whether you are a first-time visitor or a loyal regular, Happy Head welcomes you at any of our San Diego locations. Discover all the benefits of bodywork and experience the difference that a great name and even greater service can make. Walk-ins are always welcome.
